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Knowing Your Customer with Gabriel Curry, G&S Nursery

Episode: 2

“There are three things that we ask when we make a call: what should we start doing? What should we stop doing? What should we continue doing? What should westopdoing is usually some of the best feedback.” ~Gabriel Curry

Jason sits down withGabriel Curry, president ofG&S NurseryandImpact Media, to discuss client retention, business expansion, and the myriad ways data informs decisions.

Gabriel creditsThe Ultimate Sales Machine by Chet Holmeswith helping uncover his customer’s needs and focus on his niche market. Once identified, CRM technology likeSalesForceandMicrosoft Dynamicsprovides the data that allows him to take his business to the next level – so long as it’s used on a consistent basis. As he sees it, if a conversation isn’t logged into the CRM that you’ve invested time and money into, It didn’t happen.

Other advantages to using a CRM includes the ability to reconnect your sales team to clients who’ve gone dormant for one reason or another. There’s no way greater to grow your business, he says, than reaching out to customers that have already worked with you.

Gabriel also shares with Jason the role feedback has played in his success, whether from fellow professionals in theYoung Presidents Organizationor from clients. These differences of opinion have really stretched my mind.

Want to know which question has provided Gabriel with some of the best feedback? You might be surprised by his answer.

Thank you to our sponsorINxSQL, software built for distribution.


Distribution Talk is produced byThe Distribution Team,a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth and achieve personal goals.

Edited & mixed byThe Creative Impostor Studios.

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