In the realm of distribution organizations, the challenge lies in making sales meetings engaging and purposeful, with suggestions ranging from clarifying meeting goals through well-distributed agendas to diversifying the focus each week, incorporating various formats, and strategically managing the presence of leaders to foster open conversation and active participation.
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In this article, we spend some time looking at how to improve the productivity of field sales personnel.
The current distribution trend emphasizes the growing importance of inside sales programs, challenging past perceptions by showcasing their effectiveness in engaging more customers and boosting revenue, as observed in the HVACR industry, urging companies to consider the strategic integration of proactive inside sales teams.
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