“We must never be too busy to take time to sharpen the saw”
- Stephen Covey
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A few weeks ago, I was facilitating a discussion of marketing professionals trying to help one of their colleagues provide marketing support for a new location opening. As always, I am dazzled by the brilliance of this group and how they can absolutely make me wish I had this kind of talent around me when I was a distribution executive. In this article, I will focus on the marketing side, but there is certainly a whole discussion that needs to be had around the inventory and logistical side. Perhaps that would be a good follow up for next month.
In this scenario, brought forth by one of the cohorts, the company had decided to open a new location a few hours away from the headquarters. The thought was to create a much larger facility than they had in relatively close proximity and try to dominate the market by sheer presence and product availability. This member was charged with creating a buzz prior to opening and to identify potential market segment to assist the sales direction. By the way, we don’t have an established budget and no precedent for promotion. Good luck and make us proud. I can see why she was throwing a lifeline out to the group. By any measure, this is a daunting task.
Jason will help you take on a journey to a new way of interviewing new hires or those vying for promotion. Great new ideas await you in this article!
I was recently listening to a podcast interview with one of my favorite thought leaders, Daniel Pink. Pink has this amazing ability to make sense of very complex behavioral issues. He rolls them out in a way that allows those of us who took to the more social side of university life to understand and apply motivational techniques. If you have not seen any of his work, I would highly suggest a quick search on “the science behind motivation dan pink”.
The animated YouTube video is absolutely brilliant, and I often incorporated it into leadership training. All than man-crush aside, this interview touched briefly on the concept of “motivational interviewing” as a method of persuasion. As often happens to me when I listen to smart people, this was another one of those 2 x 4 to the back of the head moment...
In this article, Jason highlights some of the ways that business owners can develop team members to a point that they can work on the business rather than in the business.
In this article, Jason talks about how checklists can be an effective tool for operational managers to take care of company assets.
In this article, Jason discusses how to educate branch managers on financials and key performance metrics.
In this article, Jason explores different ways to use sales compensation to drive new accounts and deeper penetration into existing accounts.
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I have been a subscriber to GetAbstracts.com for the past two years. Like many, I struggle to read all the business book recommendations that people share with me. Truth be told, I am not patient enough to slog through a 300 page tome to get to the good stuff. A couple of years ago, my brother turned me on to GetAbstracts.com. Essentially, the service is like the “Cliff Notes” for business books. I look up a book, download the 5-7 page abstract, and get to the meat and potatoes. If I really like the book, I might go buy it for my shelf. One of my clients has used these short abstracts as the basis for a monthly discussion with his executive team. The possibilities are endless. Going forward, I plan to share some recommendations for subscribers to download. Check out the free trial and start “sharpening the saw” today.
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At The Distribution Team, our goal is to help our clients with any challenge that may arise. Unfortunately, some problems might be a little outside our wheelhouse. This is why we have aligned ourselves with top-notch service providers that excel in their area of expertise. Whether you are interested in gathering information about customer preferences or looking to create a vendor managed inventory program, our endorsed professionals with get you going in the right direction.